Wirral Council and the private sector land owners resolve Lidl development Back

Wirral Council and the private sector land owners resolve Lidl development

An ‘eyesore’ stretch of land in Birkenhead is set to be brought back into use – with £5m plans for a flagship Lidl supermarket creating 40 jobs.

Plans to regenerate the vacant land at the junction between Oxton Road and Balls Road, near Borough Road, have been on the cards for years but have fallen foul of land ownership issues. 

Cllr Phil Davies, leader of Wirral Council, said: “This is fantastic news that ties in perfectly with a number of my ‘Wirral 2020’ pledges – to secure an additional £250 million of inward investment into the area and create or safeguard 5,000 more jobs.

“This proposal will remove a prominent vacant site on a key gateway into Birkenhead and bring in private sector investment of £5 million and create 40 full and part-time jobs in the area.”

Now Lidl is now set to launch a public consultation over proposals for £5m investment into the site, ahead of a planning application being submitted.

An exhibition of the plans will be held in the Wirral Christian Centre’s church hall opposite the site on July 8.

It follows work between Wirral Council and the private sector land owners to resolve the situation through a series of land transfers.

Contracts have now been exchanged conditionally, subject to planning approval, following which the land transfers will be completed and the site brought forward for redevelopment.

A spokesperson for Lidl added: “Lidl has for a long time held an ambition to open a store in Birkenhead and are delighted to be in a position to announce our plans to develop a store on this key gateway site.

“We have been working on our exciting proposals to open a flagship store for the region and would like to invite members of the public to our consultation exhibition that will be held in the Church Hall at the Wirral Christian Centre opposite to the site on Wednesday, July 8, between 3pm and 7pm.”